On the surface these two seem completely disconnected, but think of it this way – you have around 10 seconds to impress a recruiter, no longer than the max snapchat (Nyman, 2014). This appears to be a problem with professional profiles in the internet age, the ease of finding applicants and as such, the difficulty of standing out. So how do we as the “net generation” (Tapscott, 2014), get noticed?
The answer lies in how we build our professional profile. The idea of companies using social media as a form of recruitment stems from an initiative of influencing both applicants to get to know them and visa versa, aiming towards a more personal relationship. Fig 1. (Jobvite, 2014) shows the top platforms from a recruiters perspective, interestingly I was surprised that Facebook came in second as I would always associate that with my personal rather than professional life.
TIP 1: It’s true that a rule should be always keep your personal life private, but that doesn’t mean you can’t still use platforms for professional use. However cases Ronson presents like Justine Sacco, Lindsey Stone and Alicia Ann Lynch (2015), of how their naive tweets became viral and cost them their jobs, just how careful we should be when posting content, no matter how harmless we believe it to be.
TIP 2: Look Sharp blogger, Nathan, suggests that the best way to create an authentic profile is by focusing on your “elevator pitch” (Parcells, 2014). Imagine you get into an lift (because we’re not American) and by chance the CEO of your dream company gets in too, you have 30 seconds to sell yourself….GO! It’s quite difficult right? Well this is what should form your about me section.
TIP 3: Research revealed recruiters look for 3 main things – what you are currently doing, your key skills and your professional interests (Donnelly, 2014). All of which are easily found on a professional profile – if you do it right. Fig. 2 shows how LinkedIn has become the 3rd largest social network in the world, so how you present your professional profile really is key to success. One of the key ways you can authenticate yourself online is by unifying your presence on channels (ASC, n.d.), primarily this can be done by constantly updating your profiles at the same time so that whatever way a recruiter finds you, they’ll always be presented with the same content.
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ASC. (n.d.). Building Your Professional Online Presence. Ohio State University. Accessed 10 March 2017.
Donnelly, D. (2014). Building your professional online profile. Inspiring Interns [Online]. Accessed 9 March 2017.
JobVite. (2014). Social Recruiting Survey. Accessed 10 March 2017.
Parcells, N. (2014). How to Create a Killer Online Professional Profile. Looksharp [Online]. Accessed 9 March 2017.
Nyman, N. (2014). Using Social Media in your Job Search. Web Science MOOC via Harris, L. [Online]. Accessed 10 March 2017.
Ronson, J. (2015). How One Stupid Tweet Blew Up Justine Sacco’s Life. New York Times [Online]. Accessed 9 March 2017.
Tapscott, D. (2014). Five Ways Talent Management Must Change. WeForum [Online]. Accessed 10 March 2017.